Rossgro acquires day old chicks from hatcheries which are then each reared for 34 days on average prior to slaughter.Rossouw Poultry broilers grow app. 700,000 broilers every 7 weeks for Daybreak Farms, with whom we have a production contract. The chickens are raised in 22 area environmentally controlled houses, which are monitored with computers. The broiler houses were all upgraded in 2012/2013 from open sided (naturally ventilated houses) to environmentally controlled houses for improved production and increased densities. A total of 7.5 cycles are completed each year, during which each 2,100 tons of feed is consumed. Performance is closely monitored and adjustments made when required to either management or nutrition.